Hey, Instagram, Here?s $1 Billion for Your Cool Photos

Because for Facebook, this isn?t just about improving its photo-sharing app. It?s about domination. Facebook doesn?t want to be one among a number of options for sharing your personal content with friends and strangers. It wants to be the only option. Just as Google rakes in revenue by ruling search, Facebook?s business model depends on monopolizing sharing on the Web. Not just sharing status updates, or likes, or memes, or even photos?but sharing, as an activity. To secure that kind of ubiquity, Facebook will wield its pocketbook to take startups like Instagram out of play. If it doesn?t, someone else might scoop them up.

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